| Combined by the optimized
business assets of Wangcheng Dairy Industry Zone and
Yahua Binjiale Dairy Co., Ltd., Hunan Yahua Dairy
Co., Ltd. was established as a Sub-company of (and
with 100% capital invested by) Hunan Yahua Seeds Co.,
Ltd., which has the total assets of about 2.2 billion
Yuan RMB. The mother company entered the stock market
at Shenzhen Exchange on July 20th 1999, with the main
business as dairy, seeds and real estate property.
In 2002, the rapid development of the two main businesses
(dairy and seeds) brought about a total sales income
of 722 million Yuan RMB, with the business profit
as 250 million Yuan RMB. And the dairy section of
Yahua Group was listed as one of the “Ten Industrial
Symbol Projects of Hunan Province”.
The
fixed assets of Yahua Dairy after the combination
counted 550 million Yuan RMB, with the large industrial
zones as Hunan Chengbu No. 1 and No. 2 Dairy Industrial
Zones., Changsha Wangcheng Dairy Industrial Zone
and Teni River Dairy Industrial Zone of Hunlunbei’er
County, Inner-mongolia. In 2003, the total sales
income of the series of dairy products under the
two main brands, “Nanshan ” and “Binjiale”, nearly
went up to 900 million Yuan RMB, among which the
one of “Nanshan” surpassed 780 million Yuan RMB.
The main product under this brand, Nanshan Milk
Powder, got a terminal retailer sales amount rated
the 4th in the whole industry of this country, in
the year from 2002 to 2003.
Nanshan Milk Powder now has 42 different kinds
of products, most of which are green foods and examination
free. Currently, it as successfully entered the
markets of all the provinces and municipalities
in this 29 country except for Hong Kong, Macao and
Taiwan. And Binjiale is one the earliest enterprises
being involved in the dairy manufacturing industry.
So is it one of the largest preserved milk production
enterprises in Hunan Province, with an overwhelming
market occupancy in the whole province, especially
in Changsha.
As one of the countable big brands of this industry
in Mid-south region, “Nanshan” formed a fire-new
joint venture company (Yahua Dairy Company) with
another business leader of this province in the
production of liquid milk, “Binjiale”, so as to
take a part in the first class competition of dairy
industry in this nation. In the beginning of 2004,
when the Changsha Wangcheng Dairy Industrial Zone,
which has about 100 million Yuan RMB of investment,
started its production, the Milk Powder Annual Productivity
of Yahua Dairy increased for 30 thousand tons. The
industrial productivity and the total capacity of
Yahua Dairy will be improved further. Supported
by the advertising operations on the CCTV Station,
the current sale of milk powder, milk under normal
temperature and preserved milk of Yahua Dairy in
the whole country has kept the trend to be doubled,
based on the inertia of the last several years.
In 2004, nearly 100 million Yuan RMB will be invested
to the advertisements of Yahua Dairy, in order to
further promote the popularity, awareness and reputation
of the brands “Nanshan” and “Binjiale ” on the national
market.
The strategic goal of Yahua Dairy is: to become
the business leader of milk powder industry in China.
In 2004, the annual sales amount of milk powder
in Yahua Dairy will be kept as the third largest
one in the whole country, while that of the liquid
milk becoming the top brand in Hunan and the neighboring
provinces; based on the development speed of current
stage, the total sales amount in 2006 will reach
3 billion Yuan RMB.
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