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  Combined by the optimized business assets of Wangcheng Dairy Industry Zone and Yahua Binjiale Dairy Co., Ltd., Hunan Yahua Dairy Co., Ltd. was established as a Sub-company of (and with 100% capital invested by) Hunan Yahua Seeds Co., Ltd., which has the total assets of about 2.2 billion Yuan RMB. The mother company entered the stock market at Shenzhen Exchange on July 20th 1999, with the main business as dairy, seeds and real estate property. In 2002, the rapid development of the two main businesses (dairy and seeds) brought about a total sales income of 722 million Yuan RMB, with the business profit as 250 million Yuan RMB. And the dairy section of Yahua Group was listed as one of the “Ten Industrial Symbol Projects of Hunan Province”.

  The fixed assets of Yahua Dairy after the combination counted 550 million Yuan RMB, with the large industrial zones as Hunan Chengbu No. 1 and No. 2 Dairy Industrial Zones., Changsha Wangcheng Dairy Industrial Zone and Teni River Dairy Industrial Zone of Hunlunbei’er County, Inner-mongolia. In 2003, the total sales income of the series of dairy products under the two main brands, “Nanshan ” and “Binjiale”, nearly went up to 900 million Yuan RMB, among which the one of “Nanshan” surpassed 780 million Yuan RMB. The main product under this brand, Nanshan Milk Powder, got a terminal retailer sales amount rated the 4th in the whole industry of this country, in the year from 2002 to 2003.

   Nanshan Milk Powder now has 42 different kinds of products, most of which are green foods and examination free. Currently, it as successfully entered the markets of all the provinces and municipalities in this 29 country except for Hong Kong, Macao and Taiwan. And Binjiale is one the earliest enterprises being involved in the dairy manufacturing industry. So is it one of the largest preserved milk production enterprises in Hunan Province, with an overwhelming market occupancy in the whole province, especially in Changsha.
  As one of the countable big brands of this industry in Mid-south region, “Nanshan” formed a fire-new joint venture company (Yahua Dairy Company) with another business leader of this province in the production of liquid milk, “Binjiale”, so as to take a part in the first class competition of dairy industry in this nation. In the beginning of 2004, when the Changsha Wangcheng Dairy Industrial Zone, which has about 100 million Yuan RMB of investment, started its production, the Milk Powder Annual Productivity of Yahua Dairy increased for 30 thousand tons. The industrial productivity and the total capacity of Yahua Dairy will be improved further. Supported by the advertising operations on the CCTV Station, the current sale of milk powder, milk under normal temperature and preserved milk of Yahua Dairy in the whole country has kept the trend to be doubled, based on the inertia of the last several years. In 2004, nearly 100 million Yuan RMB will be invested to the advertisements of Yahua Dairy, in order to further promote the popularity, awareness and reputation of the brands “Nanshan” and “Binjiale ” on the national market.
  The strategic goal of Yahua Dairy is: to become the business leader of milk powder industry in China. In 2004, the annual sales amount of milk powder in Yahua Dairy will be kept as the third largest one in the whole country, while that of the liquid milk becoming the top brand in Hunan and the neighboring provinces; based on the development speed of current stage, the total sales amount in 2006 will reach 3 billion Yuan RMB.

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ADDRESS:9/F Jianfan Plaza, No. 524, Furongzhong Road, Changsha City, Hunan Province
TEL: 0731-2259887 FAX: 0731-2259815
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